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About Us Leadership Principles

At our leadership principles define our core values as an organization. These Principles work hard, just like we do, every day. Whether it’s cultivating wealth preservation fundamentals, providing the best solutions for a customer’s challenge, or interviewing top candidates, we are always striving for the best; it’s just one of the things that makes special and unique!

Customer Obsession

We believe leaders start with the customer in mind and operate with that customer as the center of gravity. We work vigorously day in and day out to earn our customers trust and appreciation. Although most leaders pay attention to the marketplace, we obsess over our customers and strive to please them.


Leaders should think like owners, not shareholders. They think long-term and don’t sacrifice long-term value for short-term quarterly results. They act on behalf of the entire company, beyond just their own initiatives.

Invent and Simplify

Leaders inspire innovation and simplification from their teams. They are externally conservative, but look for value from everywhere. As we preserve wealth generationally with precious metals, we accept that we may be misunderstood for significant periods of time.

Dependability & Compliance

Leaders have strong judgment and good instincts because they seek diverse perspectives from multiple sources. We consistently have a peer-reviewed source or third-party expert validate any shared information.


Leaders always seek to improve their skills and are never finished learning. They are inquisitive about new possibilities, and act to explore and thoroughly comprehend all shared value systems.

Develop the Best

Leaders recognize exceptional talent, and willingly promote them throughout the organization for the benefit of our customers. Leaders create other leaders. We tirelessly work on behalf of our staff and contractors to invent mechanisms for development, like leadership conferences.

High Standards

Leaders have consistently high standards. In fact, many competitors may think our standards are unreasonably high. Leaders are continually driving their teams to deliver the highest quality products, services and processes. Leaders ensure that customers do not get ‘sent down the line’, and that issues are resolved in a timely manner.

Think Big

Leaders create and communicate a direction that inspires results. They think differently and look around every corner for ways to improve customer service. They strive to help customers achieve a level of unparalleled satisfaction, that they often times didn’t think existed.

Bias for Action

Due to the global socioeconomic conditions that we are facing today, we know that speed and wealth preservation matter, and because of that we value conservative and calculated action.


Constraints inspire resourcefulness, self-sufficiency and invention. We strive to provide customers with the lowest possible price for bullion products online, without sacrificing the highest levels of personal attention and care.

Earn Trust

Leaders listen actively, speak truthfully, and treat others courteously. Leaders are hypercritical of themselves in order to enhance values, even when doing so is unpleasant or awkward. They learn from the best and strive to be the best through self-awareness and endless growth.


Leaders operate with a servant mindset, stay connected to the details, audit themselves frequently, and are skeptical when metrics and anecdotes differ. No task is beneath a leader if it serves the customer.

Conviction and Commitment

Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is temporarily uncomfortable. Leaders have conviction, are tenaciously honest, and never compromise for the sake of group cohesion. Once our customers determine a goal, leaders commit to the customers mission relentlessly.


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(877) 350-0771

1420 Kettner Blvd #100 San Diego, CA 92101


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